'Google Bombs' On The Campaign Trail
The 2006 campaign is being "Google-bombed." Both liberal and conservative bloggers this week started trying to manipulate the Google search engine so that negative articles about the candidates they oppose appear near the top.
Liberal blogger Chris Bowers of MyDD outlined the strategy first. He said the plan involves purchasing Google AdWords that will place each negative article on the most common searches for each Republican candidate in about 50 targeted races.
Conservative blogger John Hawkins of Right Wing News learned of the strategy and urged his allies to "fight fire with fire."
Experts in political technology disagreed about whether the effort could succeed in time for the election, and Google criticized the effort and said such campaigns to distort search results are unlikely to be effective.
Other technology-related topics in news this week included controversy over campaign "robocalls," the push for e-voting standards, and IBM's patent suit against Amazon.com. Listen to the podcast for details.
Liberal blogger Chris Bowers of MyDD outlined the strategy first. He said the plan involves purchasing Google AdWords that will place each negative article on the most common searches for each Republican candidate in about 50 targeted races.
Conservative blogger John Hawkins of Right Wing News learned of the strategy and urged his allies to "fight fire with fire."
Experts in political technology disagreed about whether the effort could succeed in time for the election, and Google criticized the effort and said such campaigns to distort search results are unlikely to be effective.
Other technology-related topics in news this week included controversy over campaign "robocalls," the push for e-voting standards, and IBM's patent suit against Amazon.com. Listen to the podcast for details.
posted by Technology Daily at 10/27/2006 09:50:00 AM
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